Austbrokers signs Carlton business networking group deal
The Carlton AFL club has announced that insurance and risk management specialist Austbrokers becomes a co-major sponsor of its corporate networking group, Carlton IN Business.
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Stan deal to help Sydney Opera House reach new audiences and drive deeper engagement
The Sydney Opera House’s new partnership with Stan will help amplify its digital programming to the streaming service’s 1.7 million subscribers.
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New sponsors, membership surge and strong attendance help Essendon clear debt
Essendon produced a cash surplus of $3.4 million in 2019, buoyed by a big rise in membership, growing sponsorship revenue and strong matchday attendance.
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Stella Artois and Pure Blonde Cider in Australian Open deals
Belgian pilsner-brand Stella Artois has become the new official beer of the Australian Open and ATP Cup while Pure Blonde Organic Cider will be the sports’ official cider, both through a deal with Carlton & United Breweries.
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Local brands feel pressure of competition when global events come to town
Coopers’ exit as an official beer partner of the Australian Open highlights the challenge local brands face when maintaining relationships with global properties, according to Rob Mills, CEO of sports and entertainment consultancy, Gemba.
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WSL unveils Sydney Surf Pro with title sponsor in the wings
The World Surf League is confident it will shortly announce a title sponsor for its newest event, the Sydney Surf Pro, according to WSL Asia Pacific general manager, Andrew Stark.
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Oakley PGA activation expands
Oakley’s newly extended partnership with the PGA of Australia includes a significant expansion of its “beach club” activation zone which proved highly popular last year.
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Gold Coast Sun signs fifth AFLW sponsor
The Gold Coast Suns AFL club has announced Harbour Town Premium Outlets as an official partner of its AFLW squad.
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UnBnd launches NBA backed immersive streaming app
Australian immersive technology company, UnBnd has launched a new mixed reality app in conjunction with the US NBA.
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Adelaide Fringe signs e-scooter deal
The Adelaide Fringe has signed an exclusive e-scooter partner for the 2020 festival, a deal that the sponsor hopes will help secure government permits.
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