Dunlop renews Supercars deal for five years
Tyre brand Dunlop has renewed its sponsorship of the Supercars and will be its official tyre supplier until at least 2024.
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Coopers redirect budget away from tennis
Tennis Australia is poised to announce a new official beer partner for Australian Open following the decision by Australian brewer Coopers to end its partnership.
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Deakin University renews Geelong Arts Centre sponsorship
Deakin University has renewed its sponsorship of the Geelong Arts Centre and will support a unique new initiative as part of the renewal.
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ResMed signs major deal with Presidents Cup
Medical equipment company, ResMed has become the sleep health partner of the Presidents Cup golf tournament and will use a series of innovative activations to promote the benefits of adequate sleep through the sponsorship.
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NRL Magic Round returns for 2020 with a major sponsor
The NRL Magic Round will return to Brisbane next year and it appears that an existing NRL sponsor will be aligned with the three-day festival of football.
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The world game dominating global sponsorship
New research by German-based consumer data company Statista, shows the level of dominance football has achieved in the global sponsorship market.
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New Bathurst International set to attract global sponsor attention
New Australian motorsport promoter, the Australian Racing Group (ARG) has announced details of a major international event that it will run in Bathurst next year that it says will be attractive to a range of global sponsors.
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PGA of Australia taps $20 billion golf tourism industry
The PGA of Australia plans to tap into the $20 billion golf tourism industry and is targeting brands interested in engaging travelling players, according to commercial director Michael McDonald.
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Acciona partnership to help Surfing Australia become emissions free
Sustainable infrastructure company Acciona has become a partner of Surfing Australia and sponsor Australia’s biggest grassroots event series, the Australian Boardriders Battle.
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Seven renews Sydney to Hobart Yacht Race broadcast rights
The Cruising Yacht Club of Australia (CYCA) and the Seven Network have extended their partnership to see the Sydney Hobart Yacht Race broadcast on the network until at least 2023.
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