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Nissan becomes naming rights sponsor of Qld Netball Centre

The Queensland State Netball Centre, home to the Firebirds Super Netball team and the Brisbane Bullets NBL side, will be dubbed Nissan Arena for at least the next three years after the Japanese car manufacture struck a deal expanding its local involvement with the sport.

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Australian Racing Group set for a solid 2020

New Australian motorsport promoter, the Australian Racing Group (ARG), has built a solid foundation of teams and interest from sponsors for its marquee event, TCR Australia, and has signed a deal to host a fifth major racing event at the iconic Mount Panorama Motor Racing Circuit in Bathurst.

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NRL not planning to set minimal sponsorship rates for clubs

The National Rugby League has denied reports that it’s planning to introduce measures to prevent clubs from under-selling major sponsorship assets, with chief commercial office Andrew Abdo confirming there will be no minimum rates for major sponsorships for NRL clubs in the foreseeable future.

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Canon Foods signs a scorcher of a WBBL deal

WA family owned food company, Canon Foods has become a major sponsor of the Western Australian Scorchers WBBL team in a deal the company’s managing director, Arthur Abrahams, said would target a key consumer group as well as help support gender parity in sport.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?