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Cricket World Cup boosts Kayo numbers

Monday, 02 Sep 2019 01:54pm

The Cricket World Cup has delivered a boost to Kayo’s audience in the streaming service’s first published subscriber figures.

St. George renews principal partnership with Dragons in multi-million dollar deal

Friday, 30 Aug 2019 11:51am

St. George Bank has recommitted to the Dragons NRL club for a further two years, remaining as front-of-jersey sponsor in a deal worth around $2 million.

Volkswagen partners with Supercars for PIRTEK Enduro Cup

Friday, 30 Aug 2019 11:45am

Volkswagen Amarok has partnered with Supercars, securing naming rights to the AMAROK V6 Hard Charger Award for the highest points scorers over the three endurance events in Supercars series – the Sandown 500, Bathurst 1000 and the Gold Coast 600.

Havas Sport and Entertainment appoints new head of partnerships

Friday, 30 Aug 2019 11:39am

Havas Sports and Entertainment has promoted Niamh Conroy to the new position of head of partnerships and content.

Presidents Cup adopts ‘less is more’ approach to partnerships

Thursday, 29 Aug 2019 03:00pm

The Presidents Cup is focussing on signing fewer, but higher value partnerships for the marquee golf tournament to be held in Melbourne in December.

NRL targets new markets with State of Origin 2020

Thursday, 29 Aug 2019 02:02pm

The move to Adelaide for the first match of the 2020 State of Origin series will broaden its appeal for the sport’s commercial partners and strengthen rugby league’s footprint in the state, says NRL chief commercial officer, Andrew Abdo.

Melbourne’s White Night Reimagined smashes 2018 results

Thursday, 29 Aug 2019 12:26pm

Melbourne’s 2019 White Night event, renamed White Night Reimagined, has attracted a record 718,000 attendees, up from 620,000 last year, and delivered better metrics for its new and returning partners, according to the event’s artistic director, David Atkins.

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