Pic’s Peanut Butter has expanded its support of Surfing Australia, with a two-year deal seeing the New Zealand food brand involved in junior programs including the Woolworths Surfer Groms Competitions and the SDS Australian Junior Surfing Titles.
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Supercars team Walkinshaw Andretti United has expanded into the 2019 Supercars Gfinity Eseries, with the team’s major sponsors, Mobil 1 and MEGA Limited, becoming naming rights partners of the inaugural esports team.
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The Gemba Group’s recent research ‘Playing the Long Game: The Growing Role of Sport in Environmental Sustainability’ shows sports fans are increasingly concerned with environmental sustainability and that there is plenty of room for brands and sports to improve their communication on environmental issues.
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Lion Dairy & Drinks’ Dare Iced Coffee brand has partnered with the world’s largest esports platform, the ESL Pro League, a professional esports competition spanning across Europe, America, Asia and Oceania.
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Cricket Tasmania has signed a deal with the Northern Territory Government that will see the Hobart Hurricanes, play one of their home matches in December in Alice Springs.
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The NBL has announced a new broadcast agreement with SBS and ESPN, ending its pioneering deal with the Nine Network that, when it was signed only a year ago, was lauded as “the future of sports rights”.
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Mazda Australia has renewed its major sponsorship of the North Melbourne AFL club until at least the end of 2022, making it one of the longest standing partnerships in Australian sport.
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Meat and Livestock Australia will focus on building awareness of its Australian Beef brand through a new partnership with Australia’s 2020 Paralympic team.
Five major Melbourne Racing Club sponsors, including David Jones, Diageo and Ladbrokes, have signed increased partnerships with the MRC ahead of October’s Caulfield Cup Carnival, with the combined deals equating to more than $20 million.
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Auditing firm PwC has partnered with Port Adelaide Football Club, becoming a major sponsor of the club.
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