Senol takes inaugural naming rights to Football Victoria’s final series
Melbourne-based property developer Senol has become the naming rights partner of Football Victoria’s National Premier League final series for the next four years.
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Eels lock in sternum, coaching and membership partners
NRL side Parramatta has upsold two lower-tier corporate sponsors to lucrative new positions and re-signed sternum sponsor EK Recruitment for a further season.
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Splendour sponsors achieve record success in 2019 activations
Fans attending this month’s Splendour in the Grass festival were more likely to use a sponsor’s product according to research by the event organiser.
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Casio partners with Musica Viva Australia
Casio Electronic Musical Instruments has signed as a Musica Viva In Schools partner for a minumum two years in a strategic move to boost awareness and engagement.
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AGL renews Melbourne Victory support
AGL Energy has extended its partnership with A-league club Melbourne Victory for another season, after becoming a major partner in 2014.
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Allianz achieves internal engagement by leveraging key strategic partnership
Allianz Australia has leveraged its partnership with the Australian Olympic Committee and Paralympics Australia in an internal activation this week, celebrating one year until the Tokyo 2020 Games.
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Museums Victoria taps new market with children’s partner
Museums Victoria has a new presenting partnership, Biostime, following the global brand’s launch into the Australian market this year.
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Melbourne City benefits from Nissan’s global football renewal
Nissan will maintain its status as Hyundai’s automotive challenger in the A-League as part of its renewal with Melbourne City and its global parent company, City Football Group (CFG).
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Tennis Australia aims to future proof with sports tech investment
Tennis Australia has become the founding partner of a new sports technology start-up accelerator in a move CEO Craig Tiley says furthers the organisation’s long-term innovation goals.
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FAN+ partners with ASF in strategic move to build awareness
FAN+ Australia has partnered with the Australian Sports Foundation in an ongoing agreement that sees the ASF receive 5% of every sale of a sporting experience sold on the FAN+ platform.
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