Gfinity Supercars Eseries to hold sponsorship appeal
An expanded broadcast will help boost the sponsorship of the Gfinity Supercars eseries, which begins in September.
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EuropeFX becomes Rabbitohs premier partner
Foreign exchange broker EuropeFX Australia has become a premier partner of the South Sydney Rabbitohs NRL club in a deal that will end in 2020.
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Brisbane Racing Club poaches Deloitte director for CEO vacancy
Former ANZ Stadium, Deloitte and Australian Turf Club executive Tony Partridge has been confirmed as the new chief executive of the Brisbane Racing Club (BRC).
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Emotional connection to women’s sports offers sponsors greater chance of success
New research by True North Research has found the emotional connection Australians have towards different sports and their teams underpins sponsorship performance, with women’s sports performing strongly across areas of enjoyment, trust, pride and bond.
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National Storage backs Melbourne Storm
Self-storage provider National Storage has become a corporate partner of NRL club the Melbourne Storm for the remainder of the 2019 season.
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Back to the future for EssenDON
AFL side Essendon has revived a partnership with Don more than four decades after the smallgoods manufacturer became the club’s first-ever guernsey sponsor.
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Changes to IOC commercial guidelines impact on Tokyo Games sponsors
The International Olympic Committee has made significant changes to its Rule 40 guidelines, which previously blocked non-Olympic sponsors from having any formal association with athletes during the Games.
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A-League becomes independent in appealing move for sponsors
Football Federation of Australia (FFA) has decided the A-League will now be run independently from the governing body, giving its clubs greater control of their commercial rights.
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Guinevere Capital leaves opportunity open for esports investment
Esports and entertainment company Guinevere Capital will divest its interests in Australian esports teams because of global cross-ownership rules.
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Results for Cricket Australia sponsors remain strong despite controversy
Sponsors that remained loyal to Cricket Australia after the March 2018 ball tampering scandal experienced only a short-term drop in their key metrics, according to research company YouGov Sport.
