US apparel brand Under Armour has partnered with defending champion Sydney FC to produce playing kits and off-field products for the soccer club’s next four seasons of the Hyundai A-League championship.
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Crocmedia’s Victorian radio station SEN has broadened its live sport coverage through a commercial partnership with Australian Baseball League team the Melbourne Aces.
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The NRL has formed a strategic partnership with San Francisco-based video marketing platform Playable for the next stage of its digital evolution.
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Hockey Australia has added two general managers to its new-look staff executive, including appointing Tim Cherry as commercial and communications boss.
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Chris Johnston has become general manager of TEG Digital, leading TEG Digital and Ticketek’s marketing operations from today.
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Gymnastics Australia (GA) has signed AccorHotels as its official accommodation partner and Accor will be the official chain for GA’s three major events – the World Cup; the Australian Championships, in Melbourne; and the National Clubs Carnival on the Gold Coast, the largest gymnastics event in Australia with more than 4,000 participants.
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Riot Games, the developer and esport tournament organiser for League of Legends, will use Nielsen to value the sponsorship of its esport leagues and competitions around the world.
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Optus continues to expand its new sponsorship of the Adelaide Crows AFL club by including another part of its esport business in the four-year deal it signed with the club in February.
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The AFL has announced a new partnership with Google Australia that sees the online search engine introduce three new voting categories via Google Search.
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A new promotion by South Sydney Rabbitohs’ major sponsor, property developer Aqualand Australia, has garnered significant interest in its first 24 hours.
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