P&N’s Wildcats partnership to extend into second decade
P&N Bank will renew and expand its partnership with the NBL Championship-winning Perth Wildcats.
Read moreMore latest news - page 669
Lions co-major takes leap of faith after early wins
Wagering firm Neds has committed to a two-year renewal of its co-major sponsorship with the Brisbane Lions, just three months after first signing with the AFL club.
Read more
IBM becomes principal partner of Victorian Pride Centre
IBM has become a founding principal partner of the Victorian Pride Centre, a 6,000 square metre facility in St Kilda that will house eight major LGBTIQ community organisations and support more than 40 smaller community groups.
Read more
La lonica renews Victory deal for two years
Poultry brand La Ionica has renewed its major sponsorship of the Melbourne Victory A-League team for a further two years.
Read more
Rugby looking at streaming options for post 2020 broadcast deal
Rugby Australia is looking at a range of streaming options to increase distribution of domestic and possibly Super rugby content when its broadcast rights are renegotiated in 2020.
Read more
FARE blasts Woolworth Dry July sponsorship
Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.
Read more
Opera Australia’s sponsorship momentum continues with Smartgroup deal
ASX-listed administrative services firm Smartgroup will become a key supporter of Opera Australia’s schools’ program and national tour as part of a major new partnership.
Read more
Hawthorn adopts new social media platform to leverage EFL partnership
The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
Read more
Big NBA win for Canberra technology company
Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.
Read more
Super Netball champions tap tech sector for new asset
ASX-listed software giant TechnologyOne has returned to sponsorship two years after exiting a high-profile AFL deal, signing a long-term deal with Sunshine Coast Lightning.
Read more