Cricket Australia’s decision last week to run its Women’s Big Bash League as a standalone competition will bring significant benefits to sponsors who will be operating in a less cluttered space, says CA executive general manager fan engagement, Anthony Everard.
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The Art Gallery of Western Australia has struck an innovative new partnership with a Perth-based brewing and hospitality group to collaborate on a range of projects.
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META High School Esports has announced Acer Computer Australia and Intel as key sponsors of its nationwide league for school students.
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The Socceroos will compete in the 2020 Copa America tournament giving its sponsors significant global exposure as Australia takes on some of the biggest names in the sport.
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Mortgage broker Auswide’s new Queensland Rugby League sponsorship has helped generate a strong rise in new business for the company, according to CEO Martin Barrett.
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Melbourne has become the third AFL side to link with a craft brewery, joining forces with Brewmanity Beer Co to launch a co-branded ‘Demon Brew’.
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The North Queensland Cowboys NRL club has confirmed it’s in the market for a new sleeve sponsor following the departure of long-term sponsor, LGIA Super.
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The Canberra Raiders NRL club has announce it has renewed Huawei as its major sponsor for two years at a ceremony before tonight’s match against the Cronulla Sharks.
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Telstra has extended its sponsorship of the National Rugby League to include the Women’s Rugby League.
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The NRL and AFL will join Cricket Australia in a global partnership that will see their respective sports content available on Facebook Watch.
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