The fifth season of Cricket Australia’s Women’s Big Bash League will be a standalone competition, in a move that will benefit sponsors, teams, fans and broadcasters, says CA executive general manager of fan engagement, Anthony Everard.
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Turnstile, the new sponsorship valuation methodology developed by sport and entertainment consultancy Gemba, has been appointed by DDMC Fortis, the commercial partner for the Asian Football Confederation (AFC), to assist with the measurement of its sponsorship assets.
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Global banking and financial firm, Citi will leverage its sponsorship of the Presidents Cup golf tournament through a promotion dubbed the Citi 44 Million Yard Challenge as well as the expansion of the junior development program called First Tee.
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Australian energy giant, Woodside has stuck a five-million-dollar partnership with Surf Life Saving Western Australia (SLSWA) that will see the company extend its support of the volunteer-based organisation for the next five years.
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Philippines-based online gaming company, Wellbet, has become an official sponsor of the International Table Tennis Federation’s World Tour Platinum Australian Open to be staged in Geelong, between 9-14 July 2019.
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California-based Benefit Cosmetics has become a major sponsor of the GIRLGAMER Esports Festival, a women’s esport tournament and conference that was held in Sydney last weekend.
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Lost income from current and future sponsorships will form a key part of rugby star Israel Folau’s claim against Rugby Australia which could total more than $5 million dollars.
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Sponsors of the world’s largest football clubs face huge variations in the value they get from their partnerships despite the massive spend these deals now entail, according to a new study.
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Musica Viva has achieved an operating surplus of more than $362,000 in 2018, after generating $3.4 million in sponsorship, donations and support for the year.
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Defence Force Recruiting has partnered with Football Federation Australia to promote opportunities for women in the defence forces.
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