WSL aims to lead in sport sustainability
The World Surf League has made a range of new sustainability commitments that will position it as a global leader among leading sports for environmental management.
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Cricket Victoria restructures
Cricket Victoria has restructured its operations, integrating both the Melbourne Stars and Melbourne Renegades into the overall Cricket Victoria entity.
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Hyundai women’s sport sponsorship “transcends gender”
Hyundai has replicated its “Letters” activation that was originally launched for the Socceroos team last year, in support of the Matildas as they head into the 2019 FIFA Women’s World Cup.
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Epic Good extends with Hawthorn; Blackbird deal opens new options for the NRL
Epic Good extends with Hawthorn; Blackbird deal opens new options for the NRL.
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BHP partners with Queensland Music Festival for its 20th year
The Queensland Music Festival has signed BHP as a platinum partner of its 2019 event next month, which this year celebrates its 20th year.
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MINI backs Arts Centre Melbourne
MINI Australia, part of the BMW Group, has partnered with the Arts Centre Melbourne, becoming the presenting partner to the Centre’s biennial signature event, Supersense.
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Tennis Australia builds on tech strategy with new executive and focus
Former Bunnings, AFL and Telstra executive Ben Fitzgerald will join Tennis Australia as chief technology officer as the sport ramps up its digital and ecommerce offerings.
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Optus campaign focuses on lifting visibility for women’s sport
Optus has launched a new marketing campaign focused on promoting greater visibility in women’s sport, with the longer-term aim of changing the perception of Australian school children.
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“We’re the next cab off the rank”: Gymnastics working to capitalise on women’s sport boom
Gymnastics Australia commercial boss Peter Trevaskis says the sport is set to benefit from a revamped sponsorship framework that will capitalise on massive female grassroots participation and a string of new initiatives.
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Opera Australia leverages new partners ahead of world-first production
Opera Australia has partnered with the Queensland Government and Brisbane City Council to stage a fully digital production of Wagner’s Ring Cycle next year.
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