Nielsen launches new insights initiative to give better view of fans
Nielsen has launched FANLINKS, a new data service that combines Nielsen Consumer and Media View (CMV) with Nielsen SportsLink.
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AFL Shanghai venture achieves first surplus
The AFL’s annual Shanghai match this weekend between St Kilda and Port Adelaide, has increased its commercial revenue by 30% compared with last year after signing some new partnerships and renewing others.
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Tinder partners with Splendour in the Grass
Dating app Tinder has partnered with music festival Splendour in the Grass 2019, to launch its ‘Festival Mode’ app in Australia.
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Samsung launches new activation after Vivid renewal
Samsung has unveiled its Vivid Sydney activation, the ‘Samsung Electric Playground’, after renewing its partnership with the event for a second consecutive year.
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Baseball Australia moves to establish women’s competition, seeks partners
Baseball Australia has partnered with the Australian Sports Foundation in an attempt to raise an initial $250,000 to establish a professional women’s baseball competition, offering a range of sponsorship opportunities for potential partners.
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Former Fairfax exec joins SEL after new client wins
Ex-IMG and Fairfax Events veteran Peter Christopher will take over as director of commercial at SEL with a remit to capitalise on a growing client list.
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Transport for NSW backs Rugby NSW
Transport for NSW has partnered with the NSW State of Origin team to launch the 2019 “Knock On Effect” community partnership, after renewing its relationship with Rugby NSW until 2021.
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Emirates extends support of Collingwood despite cutting back on sponsorship
Emirates Airlines has renewed its premier partnership with Collingwood AFL club for a further five years, after originally partnering with the club in 1999.
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Former IAG sponsorship lead joins Rugby Australia
Insurance Australia Group sponsorship veteran David Hebblewhite has joined Rugby Australia in the newly-created role of head of partnerships and retention.
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HART Sport sponsorship strategy achieves success by dominating ball category
Securing official ball rights over a wide range of sporting codes and organisations has been an integral part of HART Sport’s growth over the past 20 years.
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