QBE’s recent decision to end its successful relationship with A-League club, Perth Glory after more than two decades, was part of a wider restructure of its sponsorship portfolio toward better gender balance and geographic exposure.
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National Australia Bank will end its 15-year partnership with the FFA.
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A new study by a global team of researchers has proven that repeated exposure to alcohol advertising in sport can have a lasting impact on attitudes towards alcohol.
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Netball has experienced rapid growth in engagement across Australia, dominating all other women’s sports with more than one-in-five Australian adults being fans or consumers, according to new research from Nielsen Sports.
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Sporting clubs gain sponsors and launch activations. For further details, read on.
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REA Group’s realestate.com.au has launched “The Other Saturday Game”, a new activation to support its AFL partnership.
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The Gold Industry Group, the industry association for Australia’s gold mining industry, has signed a $5 million, three-year partnership with Netball WA.
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Leading children's charity the Humpty Dumpty Foundation has secured more than twenty sponsors for the annual Balmoral Burn race, including support from multinationals Hitachi, Investec, JLL and the Commonwealth Bank.
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KOJO Sport’s new strategy as creative stadium content partner for Cricket Australia’s BBL and WBBL will continue the focus on key players and their skills.
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Sally Phillips, head of the Chemist Warehouse Women’s National Basketball League, has decided to leave the organisation, after overseeing a successful period of growth and progress for the league.
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