Boost Mobile chief Jason Haynes says the telco decided to sign on as the new naming rights sponsor of the World Surf League's season-opening Gold Coast Women's Pro in recognition of the sport's pioneering gender equity policy.Read more
Healthcare firm Icon Group will replace Hyundai as a co-major partner of Brisbane's AFLW side as part of a wider sponsor reshuffle at the Lions.Read more
Nintendo has partnered with at least five summer music festivals and cinema events as part of a major campaign to promote its Nintendo Switch gaming console.Read more
NRL side South Sydney has locked in its new front-of-jersey combination, signing property developer Aqualand to a three-year, multi-million-dollar partnership.Read more
The AFL will roll out a new brand positioning linking the AFL Women's competition to the wider boom in female football after handing its $15 million media account to PHD.Read more
Santos has celebrated the tenth anniversary of its Tour Down Under naming rights partnership by adding another three years to its title deal.Read more
NRL powerhouse South Sydney has signed two new partners to kick off the 2019 pre-season.Read more
Port Adelaide has recorded a lower-than-expected net profit after failing to sign a co-major sponsor in the 2018 season – though the AFL side is now believed to be close to clinching a big new partnership with an industrial giant.Read more
The Gold Coast Marathon has secured three key renewals, headlined by a long-term extension with sportswear multinational Asics, and signed a new deal with the QT Gold Coast.Read more
A new partnership between the Queensland Rugby Union and Freedom Road Travel will see the launch of a dedicated travel portal for rugby fans in 2019.Read more
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