Footwear brand Hush Puppies will provide a new stream of community grants revenue for the Sydney Gay and Lesbian Mardi Gras as part of a wide-ranging new partnership with Australia's largest LGBTQI event.Read more
Cricket Australia has confirmed long-serving staffer, Stephanie Beltrame, as its new executive general manager of broadcasting and commercial, replacing Ben Amarfio.Read more
The Melbourne Stars Twenty20 outfit has recruited two new brands to complete its biggest-ever sponsorship roster.Read more
Bunnings marketing boss Keith Murray says the hardware giant will focus on fan engagement opportunities as part of its new partnership with the National Basketball League.Read more
Hyundai has signed a "major new multi-year partnership" with Perth's RAC Arena and will promote its entire range, including its new electric cars.Read more
Surfwear multinational Quiksilver has signed a long-term renewal for naming rights to the World Surf League's season-opening Gold Coast Pro men's event.Read more
Tennis Australia has signed new partnerships with Uber and Treasury Wine Estates and renewed ties with several existing brands as the 2019 Australian Open gets underway in Melbourne.Read more
Melbourne Theatre Company sponsorship boss, Jayne Lovelock, is set to join Creative Partnerships Australia as the federal agency's head of marketing and operations.Read more
Sponsorship News will take a short break over Christmas. We'll leave you with a list of our most-read articles from a year of industry intrigue, high-profile staff movements, drama and controversy for several codes and blockbuster partnership deals.Read more
Nissan marketing director Geraldine Davys says sponsorship will become central to the company’s strategy to differentiate and personalise the brand, starting with ambitious plans to leverage its partnerships with Hawthorn and Netball Australia.Read more
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