Vegemite will "dial up" its Australian Open sponsorship after renewing as the official ballkid partner of the grand slam, which has also agreed a new partnership with a French sunscreen maker.Read more
North Melbourne has secured major partnerships with the Spirit of Tasmania and University of Tasmania ahead of its entry into the AFL Women's competition in 2019.Read more
Former Volleyball Australia chief commercial officer Rod Harys and ex-Bulldogs sponsorship manager Aaron Warburton have raised more than $500,000 from investors to launch a new athlete experience marketplace.Read more
Cricket Victoria's two Big Bash League teams, the Melbourne Stars and Renegades, have re-signed separate automotive sponsors.Read more
Nissan will become a major partner of Hawthorn in a new three-year deal, replacing Audi, which continues to pull back from sponsorship.Read more
Investors, sporting organisations and sponsors have started to flock to Australian esports, but does the reality live up to the hype, asks Gemba head of strategy, Craig Roberts.Read more
Ikon Services will replace QBE on the sleeve of the NRL's Sydney Roosters as part of a partnership worth more than $2 million over three years.Read more
Richmond has moved swiftly to replace departed shorts sponsor Bang & Olufsen, with smartphone accessories brand OtterBox signing a new deal spanning both AFL and VFL programs.Read more
The Federal Government has introduced legislation to "protect the commercial rights and investment of event sponsors" from ambush marketing at the 2020 T20 World Cup in Australia.Read more
Silicon Valley tech firm Zoom has signed an upgraded partnership with South Sydney as the NRL powerhouse starts to rebuild its on-field sponsorship roster following the exits of Crown and Fujitsu.Read more
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