Players Tribune goes global with acquisition of Australian-founded tech firm
Leading athlete media platform The Players Tribune has acquired sports technology firm Unscriptd, in a move that will see it expand into the Australian market.Read more
More latest news - page 708
Brownlow medalist switches management agencies
Sports management agency The Sports Group has secured the signature of star Hawthorn Hawks player Tom Mitchell and plans to target more AFL talent in the future.Read more
Bioglan lifts focus on women's sport with Blues sponsorship
Bioglan will replace ZTE on the front of Carlton's AFLW shorts on a new long-term partnership which further builds the pharmaceutical brand's support for women in sport.Read more
Bankwest pounces on Western Sydney Stadium naming rights
Bankwest will become the inaugural naming rights sponsor of the state-of-the-art Western Sydney Stadium in a deal understood to be worth up to $17.5 million over seven years.Read more
NBL sponsorship to build trust and cut through the clutter: MG
MG Motor marketing director Danny Lenartic says the car company’s new alliance with the National Basketball League will become a "cornerstone" of the brand's local strategy.Read more
Athletics Australia secures major alliances with Fox Sports and NAB
Athletics Australia has secured a new broadcast alliance with Fox Sports and new streaming service, Kayo Sports, and has signed a separate naming rights deal with NAB.Read more
Gage Roads strategy will see "significant increase" in sponsorship spending
ASX-listed brewery Gage Roads has partnered with Australia's screen industry gala, the AACTA Awards, and flagged further partnerships on the east coast as part of aggressive growth plans.Read more
Bang & Olufsen sponsorship strategy ends abruptly
Bang & Olufsen's sponsorship campaign, underpinned by major alliances with AFL side Richmond and NRL club Cronulla, has ended after a change in the luxury audio brand's Australian retail and distribution arrangement.Read more
Coles to champion Rowing Australia elite athletes
Coles will "power" Australia's top 50 rowing athletes and link with a key participation program as part of a multi-year partnership with Rowing Australia.Read more
Mazda's women in sport platform takes shape with Kangaroos deal
Mazda has further strengthened its decades-long partnership with North Melbourne, signing on as the inaugural major partner of the club's new AFL Women's team.Read more
