A new partnership between Gfinity Esports Australia and cryptocurrency start-up Incent will see the new sponsor create a loyalty program to incentivise esports fans to tune in to Gfinity's 'Elite Series'.Read more
The South Australian Government has renewed its commitment to Port Adelaide's China venture in a $350,000 deal that includes temporary naming rights to Shanghai's Jiangwan Stadium.Read more
Beer multinational Lion has signed a seven-year partnership extension with the Victoria Racing Club, and will feature its fast-growing Furphy brand as a key sponsor of the Melbourne Cup Carnival.Read more
Australian Formula 1 star Daniel Ricciardo has signed a worldwide ambassador partnership with fast-growing forex and CFD brokerage EightCap.Read more
Bastion Collective will grow to more than 200 staff with the acquisition of creative agency Banjo, a move that CEO Jack Watts says is a "game-changer" for the marketing and sponsorship group.Read more
Rugby Australia and Asics have cemented a long-term alliance that will see the Japanese sportswear brand sponsor the Wallabies for the next two Rugby World Cups.Read more
Cricket Australia management is overly aggressive in negotiations and defines sponsors "purely in transactional terms", according to a wide-reaching ethics review that has delivered a damning verdict of CA's leadership.Read more
> Eels' new stadium deal to benefit sponsors and improve stability
> Netball Queensland signs title sponsor for new competition
> Creative Partnerships appoints new chair
> ABL's Bandits secure "staggering" naming rights partnership
> BHP recommits to $300k Flying Doctor partnershipRead more
Ticket sales revenue from music concerts and other cultural events soared to almost $2 billion in 2017 and attracted an attendance above the combined tallies of Australia's six largest sporting codes, according to a new report.Read more
W-League cross-town rivals Sydney FC and Western Sydney have both signed eleventh-hour front-of-jersey sponsors for their 2018-19 campaigns.Read more
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