The Supreme Court of Victoria has found that safety concerns for spectators, pit crews and drivers, outweigh potential losses from sponsorship and broadcast deals, in upholding CAMS’ suspension of the Stadium Super Truck series.Read more
The Sydney Festival is overhauling its ticketing structure and audience management to improve its marketing and its appeal to sponsors, says its new marketing and sponsorship boss, Amy Maiden.Read more
Esports audiences will outstrip some of the world’s highest-rating traditional sports by 2022 including the NFL and NBA, according to a new analysis by global investment bank, Goldman Sachs.Read more
The newly-merged Georges River-Kogarah local council has called for expressions of interest for the naming rights sponsorship of the 20,500-seat Jubilee Oval stadium.Read more
Western Sydney Wanderers A-League club has signed ASX–listed investment manager, Centuria Capital Group as a co-major partner.Read more
Customer engagement and brand-building will be central to AirAsia's new partnerships strategy, which includes alliances with Surfing Australia, Touch Football Australia and the UFC.Read more
The first round of the NBL season attracted the highest attendance for the league since 1995.Read more
The Bulldogs NRL club has moved fast to sign a new back of jersey sponsor, with security services company, Ultimate Security Australia signing a three-year deal with the club.Read more
In Supercars news, long-time automotive sponsor, fluid systems company, Pirtek, has extended its sponsorship of the Shell V-Power Racing Team, and the series has announced a new night race in Perth.Read more
New research from independent researcher IBISWorld, says the $13 million The Everest race, to be run this weekend at Randwick, will reinvigorate the Australian racing industry.Read more
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