The Sydney Festival will bring together its sponsorship and marketing teams under newly-appointed executive Amy Maiden as part of a long-term strategy to rethink its approach to audiences and partnerships.Read more
Sponsorship revenue in the Asia-Pacific region will outpace global growth, according to new research, which also found that less than one in five sponsorship practitioners are confident of their ability to demonstrate ROI.Read more
Kennards Hire has renewed and expanded its partnership with grand final-bound West Coast, which has invested in a stronger data and insights offering as part of a push to deliver stronger ROI to sponsors.Read more
Basketball Australia chief executive Anthony Moore will end his four-year tenure in the top job next month after guiding the sport to long-term financial stability.Read more
Fitness First has signed a multi-year partnership spanning the women's programs of the NRL and Touch Football Australia, building on the early success of the NRL Women's premiership.Read more
Big Bash teams will be able to sign sleeve sponsors for the first time as part of wider sponsorship changes aimed at growing tribalism and encouraging innovation, says BBL boss Kim McConnie.Read more
Furniture and home retailer Betta will return to the Supercars Championship after a decade-long hiatus from the touring cars category, which has also retained oil brand Penrite.Read more
Chemist Warehouse will drop more than 180,000 product 'goodie bags' at the AFL and NRL grand finals this week in what is likely to be Australia's largest-ever sponsorship activation.Read more
TEG Analytics and market research company Roy Morgan have combined forces to launch a new sponsorship planning and measurement platform which claims to aggregate and define live entertainment as a "measurable media channel."Read more
The National Basketball League has agreed renewals with two of its longest-serving sponsors and locked in a key broadcast deal to maintain pre-season momentum.Read more
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