Bombers open up new asset with recruitment firm
Essendon has become one of the first AFL sides to sign a specific recruitment and list management partner, with national human resources firm, Orchard HRO, inking a long-term deal.Read more
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AFL and Melbourne Cup partnerships to underpin Bumble campaign
Dating app Bumble is betting on its ambitious new partnerships with the AFL and the Melbourne Cup Carnival to deliver big boosts to brand awareness and users, says head of Australian operations, Michelle Battersby.Read more
NRL promotes trio to senior roles; SSO and Golf NSW sign new partnerships; and more
> NRL promotes Alderson to chief digital officer
> A-League hopefuls add business heavy-hitters
> Sydney Symphony Orchestra signs new alcohol partner
> SNConference Sydney looking for new home
> Golf NSW scores new naming rights partnershipRead more
Jets maintain momentum with three major partner extensions
Inspirations Paint has renewed its co-major partnership with the Newcastle Jets for three seasons, while the A-League club has also secured sponsorship expansions with the University of Newcastle and McDonald's.Read more
AFL scores Virgin Australia renewal; new deal with Chinese giant
A turbulent financial result has not stopped Virgin Australia from locking in a wide-ranging partnership renewal with the AFL which is set to be worth more than $40 million over the next five years.Read more
Holden renews and restructures Collingwood partnership
Holden will remain a top-tier sponsor of Collingwood after renewing a deal through which it sells between 250-300 cars annually, though it is believed the car-maker will no longer be the club’s official coaches partner.Read more
Land Rover headlines record Royal Melbourne Show sponsor roster
The Royal Agricultural Society of Victoria has assembled a record sponsorship roster for the Royal Melbourne Show, signing seven new sponsors in 2018.Read more
Mazda, Singapore Airlines and EY to support Art Gallery of NSW
The Art Gallery of NSW has secured a strong roster of partners for its 'Masters of Modern Art' blockbuster exhibition, headlined by principal partner Mazda.Read more
Fox Sports to roll out "the Netflix of sport"
Foxtel CEO Patrick Delany says the pay-TV network is "one or two months away" from launching its answer to content disruptors such as Netflix and predicted that the next round of sports media rights will see dollars shift from TV towards mobile.Read more
"If we're not changing things, we're going backwards" – AFL boss talks growth
AFL chief executive Gillon McLachlan has outlined the code’s future growth strategy and says the big investment in Etihad Stadium will help it redress "flattening" sponsorship revenue.Read more
