European car-maker MINI wants to "disrupt the traditional sponsorship" model with a creative-led strategy aimed at offering cultural experiences to its target audience, says national marketing manager, Alex McLean.Read more
Supercars team DJR Penske will collaborate with DXC Technology on engineering, analytics and data projects as part of a new partnership with the multinational IT firm.Read more
RAC has agreed a five-year naming rights alliance with the Perth Arena understood to be worth up to $10 million.Read more
Leading US arts and sporting administrator, Elizabeth W. Scott, has been appointed executive director of Create NSW, the state agency for investment and engagement in the arts.Read more
Volkswagen will replace Holden as the naming rights partner of the PGA of Australia's flagship pro-amateur team event, the 'Scramble', which has directly generated 14,000 vehicle sales over more than two decades of sponsorship.Read more
The NBL has struck a long-awaited free-to-air and digital broadcast alliance with Nine which will also see the network support the NBL with advertising revenue-sharing and sponsorship integration.Read more
The Sydney Kings have enjoyed a strong 2018-19 pre-season, with Cover-More Insurance and Hawaii Tourism among five new partners for the NBL side.Read more
HT&E chief executive, Ciaran Davis, says the company's esports venture is on-track to become financially viable after successfully carving out a niche in the space and signing several major sponsors.Read more
David Smith, the man behind global campaigns for EA Sports and Nike and the creator of Cricket Australia's new women's sport movement, is among several new speakers for this month's Sponsorship News Conference.Read more
Hostplus has defended the use of corporate hospitality and partnerships at the banking Royal Commission, with CEO David Elia saying its $21m marketing budget is geared towards "the sole purpose of retaining members".Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.