Heat BBL's Gold Coast expansion reaps Village Roadshow partnership
Village Roadshow Theme Parks and the Brisbane Heat will collaborate on a wide range of "world class entertainment experiences" as part of a multi-faceted new partnership.Read more
More latest news - page 735
Sport Australia to pursue "open-source partnerships" after brand overhaul: CMO
Australia's newly-rebranded peak sporting body will overhaul its approach to sport marketing, working more collaboratively with associations and using "open-source" partnerships as part of its new strategy, says Sport Australia CMO, Louise Eyres.Read more
Bob Jane renews and expands Sydney FC partnership
Bob Jane T-Marts has agreed a multi-year extension with Sydney FC, becoming the A-League club's first-ever "official digital partner."Read more
Melbourne Fashion Week assembles strong partner line-up
The City of Melbourne has secured a dozen new and renewed partners for the 2018 Melbourne Fashion Week, including Specsavers, which will use its new alliance to promote its fashion credentials.Read more
UFC signs innovative deal; Toyota extends partnership; and more
> UFC signs "interactive partnership" with video game publisher
> Art Gallery of SA breaks attendance records
> DonateLife reprises FFA and AFL partnerships
> Rally Australia and Toyota extend alliance
> Dare Iced Coffee and Mrs Mac's sign one-off Supercars dealsRead more
"Without QBE I don’t know if we’d be here": Swans renew major partner
QBE Insurance has extended its principal partnership with the Sydney Swans until the end of 2022, taking its tenure with the AFL club to beyond 36 years.Read more
QRL appoints ex-Rugby League World Cup and ATC commercial boss
The Queensland Rugby League has completed its staff restructure with the appointment of sports sponsorship veteran and esports executive, Rohan Sawyer, as its first chief operating officer.Read more
Australian Open signs first-ever champagne partner
Piper-Heidsieck will join the growing list of premium brands to link with the Australian Open, today becoming the tennis grand slam's first-ever champagne partner.Read more
Braid's Australian Racing Group to launch new touring car series
Former Volvo boss and Supercars commercial director, Matt Braid, has re-emerged as the head of a business consortium developing two new touring car categories, including an Australian offshoot of the Touring Car Racing Series.Read more
Tech and major events to underpin MCG and Ticketek deal
Ticketek will remain the official ticketing partner of the Melbourne Cricket Ground as part of a major sponsorship renewal that will also see Ticketek's parent company, TEG, work to bring new major events to the ground.Read more
