AFL clubs crack million members milestone
AFL clubs have added more than 100,000 new members in 2018 and 13 teams have posted record membership tallies, according to the code's official membership audit.Read more
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Telstra overhauls customer strategy; sponsorship exec to lead marketing
Telstra's marketing and customer teams will be more closely-aligned and the telco will ramp up its focus on sports streaming as part of its overhauled management structure and future strategy, 'Telstra 2022'.Read more
St.George Bank steps into NRLW with Dragons expansion
St.George Bank will become the inaugural front-of-jersey sponsor of St George Illawarra's NRL Women's Premiership team after signing a multi-year deal with the Dragons.Read more
TAC champions driver safety through Melbourne Film Festival deal
The Victorian Government's Transport Accident Commission will use a major new partnership with the Melbourne International Film Festival to target young people with its road safety message.Read more
Cricket's World T20 gears up with top commercial and marketing hire
The International Cricket Council has assembled a strong executive team for its Australian World T20 tournament in 2020, with former Nissan and Adidas executive Simon Millar one of several recent hires for the event.Read more
Telstra Ventures to increase esports investment
Telstra Ventures has joined several sport and business giants in financing US-based esports company TSM, and Telstra says the experience with the US investment will guide its approach to the Australian esports sector.Read more
WNBL’s Flames and Rangers sign key sponsors
Two Women’s National Basketball League outfits have scored key sponsorships, including a competition-first craft beer partnership for the Sydney University Flames.Read more
Brisbane Festival's bespoke approach yields Lendlease sponsorship
Brisbane Festival's collaborative approach towards sponsorship has seen it secure a new alliance with building giant Lendlease as well as a renewal with luxury jewellery brand, Wallace Bishop.Read more
Australian Sports Foundation gains access to lucrative new revenue stream
The Australian Sports Foundation expects to raise an additional $25-to-30 million annually from public and private ancillary funds after successfully establishing a registered charitable fund.Read more
Promotions and senior hire to complement Essendon's strategic growth plan
Essendon has promoted several staff members to newly-created senior roles and appointed ex-AFL player Tom Swift as head of strategy and investments to complete its overhauled management structure.Read more
