Masterfoods renews A-League's second-longest major sponsorship
A-League side Central Coast has renewed ties with front-of-jersey sponsor Masterfoods and signed a new shorts sponsor, though co-major partner Dyldam has exited the club.Read more
More latest news - page 737
Gabba goes to $2 million-plus naming rights tender
The Queensland Government has given the green light to the sale of naming rights for the Gabba, though Minister for Sport, Mick de Brenni, says that the stadium will retain ‘Gabba’ in its new title.Read more
St Kilda inks renewal with HQ naming rights sponsor
RSEA Safety has extended its naming rights sponsorship with St Kilda's Moorabbin Reserve administrative and training headquarters until the end of 2020.Read more
Hurricanes and Cadbury in iconic partnership
In a sponsorship described by Cricket Tasmania as a "massive coup", Cadbury will become the major sponsor of the Hobart Hurricanes men's and women's Big Bash teams.Read more
Esports focus to bolster commercial revenue and "keep AFL relevant": Birch
The innovative approach to digital engagement and publishing, streaming monetisation and youth relevance pioneered by esports could "transform the sports and entertainment business", says Darren Birch, the AFL’s digital and growth chief.Read more
Crocmedia acquisition drive continues with AFL Publications
Crocmedia has forked out $8.1 million to acquire AFL Publications, the AFL's in-house publishing company, the latest in a string of aggressive expansion moves by the sports media company.Read more
Five reasons to attend next month's Sponsorship News Conference in Brisbane
The Sponsorship News Half-Day Conference returns to Brisbane after a sold-out debut last year. With just five weeks until the industry summit, here are five reasons why you can't afford to miss out.Read more
TEG Insights rebrand the "final piece" in evolved offering
Live entertainment and ticketing giant TEG has rebranded its online consumer research business as ‘TEG Insights’ and aligned the department more closely with its analytics division.Read more
"Record result" as Melbourne Film Festival signs five new sponsors
Five new corporate partners will join a host of returning blue-chip brands for one of the Melbourne International Film Festival's largest-ever sponsorship rosters.Read more
PGA of Australia appoints new commercial chief
Former Virgin Australia manager, Michael McDonald, has been appointed to the joint role of commercial director of Australasia for the PGA of Australia and the European Tour's local operations.Read more
