HSBC recommits to long-term rugby union platform
HSBC will remain the naming rights sponsor of the Sydney Sevens rugby tournament until at least 2023 as part of a wider partnership extension with World Rugby.Read more
More latest news - page 738
Racing NSW's $1.3m 'Kosciuszko' signs innovative Lion sponsorship
Lion's Kosciuszko pale ale will become a foundation sponsor of Racing NSW's richest-ever race open only to country-based horses – which will also be known as The Kosciuszko.Read more
Brisbane Festival sponsorship tops $9 million amid record partner retention
Brisbane Festival's sponsorship chief, Danica Bennett, has credited a strong workplace culture and a flexible partnerships approach for the cultural event's exceptionally high retention rate and record sponsorship revenue.Read more
Cricket Australia to future-proof with gamification and innovation
A new suite of digital, fan engagement and gaming products will bolster engagement with new fans and cement cricket's appeal with younger audiences, according to Cricket Australia digital chief, Finn Bradshaw.Read more
HelloFresh partnership headlines string of NSWIS wins
Food delivery service HelloFresh will appoint five athlete brand ambassadors as part of its first sports partnership, with the NSW Institute of Sport.Read more
NSW Government reveals strategy to nab "ten World Cups in ten years"
The NSW State Government has unveiled an ambitious plan to secure hosting rights to 10 global sporting events by 2029, including the 2023 FIFA Women's World Cup and the 2027 Rugby World Cup.Read more
SBS reveals massive World Cup metrics; Splendour in the Grass sponsors; and more
> Splendour in the Grass kicks off with new sponsors; strong retention
> FIFA World Cup delivers huge numbers for SBS
> Queensland Arts Minister slams Federal cultural funding
> Bondi Protein Co signs AFL great as ambassador
> Workwear Group renews ties with North MelbourneRead more
Cronulla and Roosters secure new shorts sponsors
Cronulla has signed a new multi-year shorts partner, while the Roosters' NRL Women's team continues to attract sponsor interest in the latest NRL clubland deals.Read more
Commercial boss promoted as FFA streamlines executive team
Football Federation Australia's Luke Bould has been promoted to chief commercial officer as part of an executive restructure which will see two of the FFA's most senior managers depart.Read more
Village Roadshow and Lion combine in comprehensive partnership
Alcoholic beverage giant Lion will become the group-wide partner of Village Roadshow venues and properties as part of a new branding and pourage alliance.Read more
