Athlete's Foot partners with start-up netball community
Sports retailer The Athlete's Foot has signed on to become a foundation partner of Netfit, a "game-changing" new netball community program.Read more
Sports retailer The Athlete's Foot has signed on to become a foundation partner of Netfit, a "game-changing" new netball community program.Read more
The Brisbane Roar has signed a multi-year principal partnership with Australia's largest locally-owned air conditioning brand, ActronAir.Read more
Lendlease has ended its ground-breaking alliance with Cricket NSW's women's team just two years after championing the partnership structure as the way forward for women's sport.Read more
Programmed will remain the co-major partner of Fremantle's AFL and AFLW teams until at least 2023 after signing one of the most significant sponsorship renewals in the Dockers' history.Read more
Carlton & United Breweries brand, Mercury Cider, has launched its first cross-code sponsorship campaign, tapping AFL and NRL players to promote its dual partnerships.Read more
Cricket Tasmania has signed its largest-ever women's partnership, upselling MyState Bank to become the new principal partner of the Hobart Hurricanes Women's Big Bash League outfit.Read more
AFL powerhouse Collingwood will divest from all gaming and some hospitality operations and use the funds to invest in "new and different" growth opportunities, says club boss, Eddie McGuire.Read more
Fairfax Media will replace rival company News Corp as the exclusive media partner of both Taronga and Western Plains Zoos as part of a wide-reaching marketing and commercial alliance.Read more
Unprecedented sponsor interest has seen the Sydney Roosters lock in partners for all available on-jersey assets for the inaugural NRL Women's competition despite having two months until kick-off.Read more
Westpac has renewed one of the largest sponsorships in Australia, adding five years to its high-profile alliance with the Westpac Lifesaver Rescue Helicopter Service.Read more