> Inaugural Supercars race scores title sponsor
> CQUniversity signs long-term Village Festival naming rights renewal
> Senior appointments at Hockey Australia, SLSA and ASC
> Naming rights deal for Australia's "largest junior football tournament"
> Pickstar expands with new alliances and technologyRead more
Moonee Valley Racing Club has secured a long-term partnership with health insurance and aged-care brand, Australian Unity.Read more
Cricket Australia has regained control over its digital assets as part of its new broadcast deal, providing a "massive opportunity" to bolster commercial revenue, better-integrate content and tap into strong audience growth, says commercial chief Ben Amarfio.Read more
The Sydney Roosters have become the first team to sign a front-of-jersey sponsor for the inaugural season of the NRL Women's Premiership.Read more
Puma has agreed a four-year apparel and brand partnership with Super Netball's Melbourne Vixens as part of a new focus on women's sport.Read more
Simply Energy has signed new partnerships with the AFL and Melbourne Stadiums Limited in a bid to expand its brand profile and drive consideration to purchase among Aussie Rules fans.Read more
Carlton & United Breweries was forced to abandon a major point of sale promotion in the lead-up to last weekend's State of Origin game after beer rival Lion challenged the activation in the Federal Court, Sponsorship News can reveal.Read more
Rugby Australia has appointed former Gold Coast Commonwealth Games' head of marketing and commercial, Cameron Murray, to the new executive position of chief commercial officer.Read more
Bombers Esports, the gaming subsidiary of AFL club Essendon, has secured three new partners, including innovative big data firm Pernix.Read more
Former ANZ Bank head of global brand marketing, Elisa Silbert, has joined online classifieds company REA Group in a new role that will include oversight of all REA's partnerships.Read more
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