Pirelli links with GreenEDGE in Tour de France performance deal
Tyre multinational Pirelli has signed a new partnership with Australia's top-tier professional cycling team, Mitchelton-Scott, ahead of the 2018 Tour de France.Read more
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Vivid partnership the hero of new Samsung campaign
Samsung has launched a national advertising campaign showcasing Vivid Sydney and its Galaxy S9 smartphone after a successful debut partnership with the cultural festival.Read more
Port Adelaide moves swiftly to find new Chinese sponsorship boss
Port Adelaide has appointed brand and business development executive Damien Smith to lead its China commercial strategy, following the departure of Damien McDowell to Collingwood.Read more
Cricket Australia finalises new-look roster with Domain naming rights deal
ASX-listed property group Domain will become the new naming rights sponsor of all test cricket played in Australia until 2023 as part of a major new digital and branding deal with Cricket Australia.Read more
MKTG takes "huge step forward" through sponsorship technology acquisition
Dentsu Aegis Network boss Simon Ryan says the acquisition of content measurement and digital media firm Klip Desk gives the group a "real advantage" over rival sponsorship and content agencies.Read more
Ironman locks in major deal; Emirates and RAC close in on naming rights
> Ironman scores partnership renewals with Cairns Airport and TEQ
> Emirates set for Australian Open naming rights renewal
> Socceroos fixture delivers SBS 2.1 million viewers
> Perth Arena firms for inaugural naming rights partner
> Major MONA festival relocates after $5m government commitmentRead more
Sponsorship takes on new importance as NAB head of brand exits
NAB has restructured its marketing department in a move that reflects the increasing importance of partnerships in the company’s marketing strategy.Read more
Supercars to build on kids' engagement strategy with Lego
International children's toy brand Lego will have a trackside presence at four Supercars races in 2018 as part of a new partnership with the Supercars Championship.Read more
Queensland Ballet and Brisbane Airport executives join August conference
Two of the art and cultural sector's most senior executives, Queensland Ballet's Dilshani Weerasinghe and Rachel Crowley of the Brisbane Airport Corporation, have joined the line-up for the second annual Sponsorship News Conference in Brisbane.Read more
Collingwood appoints new sponsorship boss
The architect of Port Adelaide's innovative Chinese commercial strategy, Damien McDowell, has been poached by AFL powerhouse Collingwood to lead its sponsorship department.Read more
