Lululemon joins forces with AFLPA
Multinational athletic brand Lululemon has signed on as the 'official yoga and mindfulness partner' of the AFL Players' Association.Read more
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JB Hi-Fi throws weight behind esports
JB Hi-Fi has signed on as the inaugural presenting partner of the Melbourne Esports Open, which organisers TEG and ESL expect to quickly become the biggest esports event in Australia.Read more
Rebels to appoint RUPA chief as head of commercial
Ross Xenos, the outgoing CEO of the Rugby Union Players' Association, is set to join the Melbourne Rebels in a new position overseeing the Super Rugby team's commercial and marketing functions.Read more
Blue-chip brands to support Australian Ballet's China tour
The Australian Ballet's blockbuster tour of China has secured sponsorship support from Australia Post, Qantas and Morgan Stanley on-top of a six-figure contribution from the Federal Government.Read more
Medibank sponsorship boss takes up marketing role at Bulldogs
Sean Cadd, Medibank's former head of sponsorship and marketing partnerships, has been appointed to a new general manager position at the AFL's Western Bulldogs.Read more
"Top down, bottom up" – Land Rover rolls out rugby activations
Land Rover has committed to a 360-degree approach to leveraging its new Rugby Australia alliance as it seeks to extend its global support of rugby through to the local grassroots.Read more
Cricket "ticks all our boxes": Alinta goes all in on first national partnership
Alinta's new principal partnership with Cricket Australia will be the centrepiece of the energy company's long-term brand strategy, according to marketing boss Jane Mills, who has outlined the approach underpinning the deal.Read more
Tickford Racing signs naming rights deal with health innovator
Digital health company Rabble.Club will collaborate with Tickford Racing on a series of innovative performance and brand activations as part of its new naming rights deal with the Supercars team.Read more
Hyundai to launch second phase of World Cup leveraging strategy
As interest in the 2018 FIFA World Cup in Russia ramps up, Hyundai has doubled down on its unique status as the only local and global football sponsor with a new leveraging campaign targeting football tragics.Read more
Cricket Australia refreshes grassroots properties after major Woolies deal
Woolworths will replace Milo as the naming rights sponsor of Cricket Australia's grassroots assets in a major new partnership which gives the supermarket giant direct access to 900,000 participants.Read more
