A change in marketing strategy at SGIO will see the insurance brand pull the plug on its West Coast Eagles partnership at the end of this season – despite having only signed a three-year renewal last year.Read more
> Demons appoint veteran AFL executive Pert as CEO
> Federal Government's 5G ban likely to impact Huawei sponsorship
> Myer drops Melbourne Cup Birdcage activation
> Fox Sports signs wide-ranging hockey deal
> Richmond launch new campaign in hunt for membership recordRead more
The Sydney Cricket and Sports Grounds Trust's innovative digital upgrade has taken out top prize at the international Stadium Business Awards.Read more
The ACT Brumbies and Queensland Reds Super Rugby outfits have finalised key partnerships in the tertiary education and property development sectors respectively.Read more
Sponsorship and streaming will drive a revenue growth rate of 22% per annum in Australian esports over the next five years to a total of $21.1m by 2022, according to PwC.Read more
Supercars outfit DJR Penske has renewed partnerships with Lincoln Electric and tools and construction materials multinational Wurth.Read more
Football Federation Australia has switched creative agencies and appointed media agency Starcom to a brief to revive the A-League's attendances and TV audiences.Read more
Energy giant Santos has signed a three-year, $750,000 partnership extension to remain the principal partner of Port Adelaide's flagship community tournament, the Aboriginal Power Cup.Read more
Coca-Cola Amatil has signed a "multi-beverage, multi-team" partnership with Rugby Australia in a deal that will promote brands including Powerade, Coke and Monster Energy.Read more
Experienced sport and sponsorship professional Mark McDaid has joined Sydney Living Museums' corporate partnerships team as it looks to build up its events portfolio.Read more
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