Mastercard has signed a group-wide partnership with Village Roadshow to become the official payment partner across the entertainment company’s national properties, including cinemas and theme parks.Read more
Simplot seafood brand John West will become a major partner of the National Basketball League's China tour with the aim of broadening the brand’s exposure in Asian markets.Read more
The Sydney Theatre Company has slumped to a multi-million dollar loss in the 2017 calendar year after losing Lendlease, and it has since lost its two largest sponsors, Audi and Suncorp.Read more
The Gold Coast Suns have signed the 'Kool Kids Training College' as its inaugural women's football sponsor, as it gears up to enter the AFLW in 2020.Read more
The chief marketing officer of Ladbrokes and the leading lawyer behind the 2018 Gold Coast Commonwealth Games have been confirmed as the first speakers for Brisbane's only sponsorship industry event this year.Read more
Hyundai will launch a series of FIFA World Cup live-sites and appoint high-profile sporting ambassadors as part of its leveraging campaign to promote the Socceroos and the 2018 World Cup.Read more
Turnstile, the sponsorship measurement system developed by sports and entertainment agency Gemba, has "far exceeded" expectations since launching earlier this year as an alternative way of valuing sponsorships, says founder Rob Mills.Read more
A raft of new arts, sporting and esports events and a boost in Visit Victoria’s budget will allow the state to maintain its status as "sporting and cultural capital of Australia," the state government has claimed.Read more
St Kilda principal partner Pepper Money has expanded its alliance with the club, signing on as an inaugural supporter of the Saints' women's outfit and taking on additional grassroots assets.Read more
Cricket Australia CEO James Sutherland has today announced his resignation, ending one of the longest chief executive tenures in Australian sport.Read more
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