Telstra will broaden its AFL platform through a new partnership with the AFL Players' Association aimed at generating new content and player appearances "to give fans more insight and access."Read more
Several of NSW Rugby League's largest sponsors, including new addition McDonald's, have launched wide-ranging sponsorship campaigns leveraging this week's State of Origin series.Read more
The Adelaide Crows will field a team in the top-tier Australian Baseball League next season as the AFL club continues to expand into new sports markets.Read more
Sydney Contemporary has announced an expanded line-up and the renewal of principal partner, Deutsche Bank, for its 2018 edition.Read more
Dare Iced Coffee has become the latest brand to link with the HT&E-backed esports start-up, the Gfinity Series, which kicked off with more than 500,000 stream views last weekend.Read more
Strong growth in TLA Worldwide's Australian sports marketing division has seen Australia overtake North America as the company’s largest source of revenue.Read more
Bupa has linked with a second AFL side, becoming the official health insurer of the Adelaide Crows in a deal that will see it target the club's formidable membership base.Read more
The Moonee Valley Racing Club has experienced "unprecedented" ticket sales growth heading in to the 2018 Cox Plate Carnival and today revealed that the race's prizemoney would increase to $5 million.Read more
> Facebook partnership delivers 17 times ROI for AFL
> QPAC and Walsh Bay arts precincts to get major upgrades
> National Museum to re-name atrium after $1.5m partnership
> TLA and Adelaide Thunderbirds the latest to join SNMarketplace
> Football NSW partners with Doltone HouseRead more
National Rugby League chief digital officer Rebekah Horne says the code's investment in its in-house digital products has led to strong user growth in 2018, which the NRL expects to translate into revenue growth as its understanding of its customer grows.Read more
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