Alinta has chosen Cricket Australia as its national sponsorship platform, signing on as principal partner in a move that will help the sport move past recent controversies.Read more
The boom in sports streaming, advancements in broadcast technology and changing consumer habits will soon combine to deliver a whole new digital ecosystem for sponsors, according to leading content delivery firm, Akamai.Read more
The introduction of a South Korean team to the Australian Baseball League will offer sponsors unrivalled reach into northern Asia and be a major boost to the competition's hunt for a naming rights sponsor, says CEO Cam Vale.Read more
Sydney FC's incumbent Asian Champions League sponsor, Aetos Capital Group, has renewed its front-of-shirt deal for the ACL and will extend its partnership to include the A-League as well.Read more
The Tour Down Under generated a record economic impact of $63.7 million in 2018 despite a drop-off in attendances, with more interstate visitors staying longer to watch Australia's biggest cycling event.Read more
Nova Entertainment will serve as exclusive sales agency for esports organisation ESL as part of a new "strategic partnership" which will also include cross-promotion of esports across its radio and digital networks.Read more
Port Adelaide's Chinese experiment will be underwritten until at least 2023 by a multi-million dollar partnership with a prominent Shanghai firm, which will also open up e-commerce business opportunities for the club's other sponsors.Read more
One of the largest sponsors of sport in Australia, Emirates Airlines, has confirmed it will step back from its Melbourne Cup alliance, but intends to renew multi-million dollar tennis and AFL partnerships.Read more
Rugby Australia has signed a long-term deal with sports compression brand 2XU.Read more
Samsung will roll out two major technology set-pieces in support of its new Vivid Sydney deal, while Cushman & Wakefield and CSIRO have also unveiled activation precincts after being named Vivid sponsors.Read more
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