Football Federation Australia's revamped digital structures and the code's successful esports foray will ultimately generate a "new wave" of sponsorship revenue, according to commercial boss Luke Bould.Read more
Diageo has struck a deal for its Bombay Sapphire gin brand to take naming rights to the Museum of Contemporary Art's pop-up bars for the duration of Vivid Sydney.Read more
The Adelaide 36ers NBL team has strengthened its management team, appointing a new CEO and unveiling a six-person advisory board headed by long-time AFL administrator Steven Trigg.Read more
Experienced arts administrator Malcolm Moir has left the Sydney Festival to take up a newly-created position overseeing the Australian National Maritime Museum's commercial revenue streams.Read more
The Western Force's resurrection has been given a tick of approval by sponsors, with Bankwest, Powerade and Qantas among more than a dozen major brands to buy into the concept.Read more
The Brisbane Heat has restructured its sponsorship assets and expanded deals with major partners CUA, Betta Home Living and National Storage to become the first franchise to fully align its BBL and WBBL branding assets.Read more
> Nissan to end factory support of Supercars
> Monster renews AUS X-Open naming rights deal
> UK Formula 1 team appoints Gemba's Turnstile to value sponsorships
> West Coast and Brisbane Marketing the latest to add properties to the SNMarketplace
> Former Sydney FC boss takes Glory reins
> Indigenous services group signs two NRL partnershipsRead more
Sydney Dance Company has recruited Zoë Cobden-Jewitt, the long-serving development director of Bell Shakespeare, to head its commercial partnerships and philanthropic teams.Read more
Socceroos naming rights sponsor Caltex will rebrand selected outlets around the country as part of a massive World Cup activation effort, while two global brands have also launched local campaigns to capitalise on the tournament.Read more
A new alliance between Museums Victoria and Powershop will be activated with a wide-ranging stakeholder engagement campaign that demonstrates the importance of backing up brand fit with action, says MV's partnership manager.Read more
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