Maccas to leverage AFL deal through club alliances
McDonald's has signed new partnerships with at least three AFL clubs in a move that will see it support its league-wide deal with game-day leveraging.Read more
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First sponsor out after Cricket Australia scandal; Warner and Smith set to lose ambassador deals
At least one major sponsor of Cricket Australia has decided to walk away following the ball-tampering scandal that has engulfed the sport, but the most immediate brunt of the commercial damage will be borne by the players at the heart of the incident.Read more
Holden in as naming rights sponsor for NRL's women's comp
Holden has further committed to its strategy of backing women's sport, today becoming the inaugural naming rights sponsor for the first-ever women's NRL competition.Read more
Authenticity and all-out activations: Blundstone lays out brand tactics
Blundstone marketing boss Adam Blake says a renewed focus on "360-dgree activation" is paying off for the footwear brand, which has used an innovative sponsorship strategy to elevate Blundstone from humble tradie boot to a multinational fashion brand.Read more
CUA makes AFL play after Heat sponsorship pays dividends
Australia's largest credit union, CUA, has chosen Carlton for its first foray into Victoria and Aussie Rules after driving record new business and awareness from its Brisbane Heat sponsorship.Read more
Tixstar to grow networking business after acquisitions
Tixstar, the sports and entertainment experiences marketplace backed by several of Melbourne's most prominent businessmen, has acquired two agencies in a move which will rapidly expand its event management arm, according to CEO Jordan Leask.Read more
AFL commercial revenue rises 4.2% to $194m in 2017
The AFL is closing in on $200 million in commercial revenue after another season of consistent growth across sponsorship, consumer products and digital helped it to record a bumper surplus.Read more
Parmalat to become Port Adelaide's sole major sponsor – or not
Parmalat milk brand OAK appears to have expanded its sponsorship with Port Adelaide to become sole major sponsor – but neither the AFL club, nor OAK, are commenting, after the club issued a release about the deal earlier today and then hastily deleted it from its website.Read more
NBL secures finals partnership with Visa
Visa has signed a rare sporting sponsorship, linking with the National Basketball League in a deal designed to further its latest brand campaign.Read more
Essendon gaining momentum with Hankook and EnergyAustralia deals
Essendon has secured new partnerships with blue-chip brands Hankook, and Energy Australia, both of which have recently exited deals with rival AFL clubs.Read more
