Samsung the latest to join Crows' esports effort
Tech giant Samsung will become a major sponsor of Legacy Esports in what the franchise's parent company has described as "one of Australia's most significant sponsorship deals."Read more
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Richmond signs OtterBox deal; passes 75,000 members
Richmond has signed a major smartphone accessories brand to a multi-year deal and surpassed a key milestone in its quest to be the first AFL club to reach 90,000 members.Read more
$1.5m Western Force sponsorship "possibly unlawful", review finds
A Western Australian Government inquiry has slammed the now-defunct principal sponsorship between the Western Force and the state's Road Safety Commission, finding the deal was done "in extreme haste" and with no concept of how to deliver ROI.Read more
Fringe's "disruptive" business model and outlook reaps rewards
The 2018 Adelaide Fringe has kicked off with a record number of sponsors, including global brands such as Airbnb and Uber and the cultural festival's director crediting a "disruptive" business strategy for its strong results.Read more
PGA of Australia maintains commercial momentum with healthcare deal
The PGA of Australia has ended its long search for a health insurance sponsor, securing a new alliance with Australian Unity.Read more
NRL forecasts digital and sponsorship growth after "breakthrough" year
The NRL has claimed a new era of digital and sponsorship strategies have been vindicated by its 2017 financial results, and has set bullish commercial and digital revenue targets over the next five years.Read more
WA Symphony orchestrates double-sponsorship coup
The West Australian Symphony Orchestra has agreed new partnerships with a big-four bank and a marketing agency, with the latter to assist in further growing its sponsorship roster.Read more
Woolworths kicks off GC2018 with multi-channel campaign
Woolworths has unveiled the most extensive suite of sponsorship activations to date for this year's Gold Coast Commonwealth Games.Read more
GWS invests in diversification as sponsorship tops $11m
The GWS Giants have crossed the $10 million sponsorship barrier for the first time, with revenue up 12% last season, and the AFL side will look to capitalise on revenue growth through an innovative new partnership with Oxanda Education.Read more
Art Gallery of SA expands Biennale after fundraising surge
The Art Gallery of South Australia has generated a 37% increase in fundraising revenue for its flagship contemporary exhibition, the Adelaide Biennial of Australian Art.Read more
