Vodafone has signed its first cultural partnership since re-introducing sponsorship into its brand strategy, becoming one of six new major sponsors of this year's Sydney's Gay and Lesbian Mardi Gras.Read more
The NBL's entertainment value and growing attendances deserve to earn a larger slice of broadcast dollars, according to executive director Larry Kestelman, who claims his league is booming while “other sports are struggling to get audiences to live events."Read more
Perth's Fringe World Festival has been bolstered by a two-year extension from principal supporter Lotterywest, and strong support from partners is set to push the event close to one million attendees in 2018.Read more
As first tipped by Sponsorship News, Tennis Australia has locked in a massive partnership extension with Kia, pushing the Australian Open organisers closer to becoming the first organisation to cross the $100 million sponsorship revenue threshold.Read more
The Western Bulldogs' AFLW outfit has become the first elite women's sporting team to link with a craft beer brand, partnering with award-winning brewery, Two Birds.Read more
Port Adelaide's successful foray into China and the accompanying boost to revenue more than offset "flat" core business revenue and helped the AFL side to a third consecutive operating surplus, according to chairman David Koch.Read more
Fiji Airways has upgraded its partnership with the PGA of Australia's Fiji International, becoming the first presenting partner since the inception of the tournament.Read more
Swisse Wellness has secured two major medal hopes as brand ambassadors as part of its all-channel activation strategy for its sponsorship of the Australian Olympic team at next month's Winter Olympics.Read more
Global bank HSBC says detailed new research on the beneficial effect of womens support comprehensively vindicates its increasing sponsorship focus in the area.Read more
Surfing Australia has agreed innovative partnerships with a leading solar energy firm and a beauty and cosmetics group.Read more
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