The 2018 Australian Open today launched with two of the event's largest sponsors rolling out new sponsorship initiatives and organisers aiming for more than 1.2 million attendees.Read more
Midsumma Festival, Australia's second-largest annual LGBTQI event, has secured its best-ever roster of partners, including new sponsors Instagram and Swisse.Read more
Wing Cheung, ex-head of digital strategy at ANZ Bank, has joined the Australian Sports Commission in a newly-created senior role as the ASC gears up to expand its digital and insights operations.Read more
Insurance and risk firm Jardine Lloyd Thompson has inked a three-year alliance with Golf Australia, a deal which extends its sponsorship footprint to a third major sport.Read more
Cricket Australia will roll out a new range of sponsor activations at this month's Gillette-sponsored one-day series, but its key grassroots sponsor Milo, has served notice it will depart at the end of the season.Read more
Basketball Australia has contracted former Australian Open and Golf Australia chief Paul McNamee to work on a series of commercial projects.Read more
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of our most-read articles out of more than 800 published pieces in 2017 – from new deals to strategy changes, staff movements and industry controversy.Read more
Chinese consumer electronics brand CHiQ has ramped up its entry into the local market, agreeing a new deal with Tennis Australia to achieve a presence across several tournaments this summer.Read more
Two big new sponsors will join the strong roster of partners for the National Gallery of Victoria's major summer exhibition.Read more
> AAMI's loyalty strategy takes shape with two deals
> Eels secure new sleeve sponsor
> Federal Budget confirms $5.4m for Creative Partnerships
> Property group to back Melbourne Stars' community programs
> Mental health charity scores $700k partnership
> Penrite renews Erebus title sponsorshipRead more
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