The West Coast Fever netball club and the West Coast Eagles AFL side have formed a new alliance to explore ways to offer joint deals to major partners to cover two of the leading sports in Western Australia.Read more
Global logistics company DHL has incorporated gamification techniques in its sponsorship research and has achieved a significant increase in response rate.Read more
The Essendon Football Club has become the second professional sporting team to get involved in eSports following its acquisition of professional eSports team, Abyss.Read more
The Sydney Symphony Orchestra has signed an innovative deal with the Australian arm of global financial services company Credit Suisse, to fund a world-class music education program for primary school students from low socio-economic areas.Read more
Major accounting peak body the CPA will need to demonstrate a much clearer ROI from any sponsorships it enters into in the future, after recommendations made by the independent review of the body’s governance practices.Read more
> Fujitsu General expand Bombers deal to cover VFLW outfit
> Amart sponsors Sydney Thunder’s men and women
> Sunshine Coast Lightning sign Springfree Trampoline
> Shaw and Partners to sponsor the Sea Eagles
> NAB back Special Olympics Australia
> 23Red Racing signs major partnerRead more
Sporting goods retailer, Rebel, has renewed its sponsorship of Cricket Australia and will be the naming rights sponsor of the Women’s Big Bash League (WBBL) for three seasons.Read more
The PGA of Australia has signed a new multi-year partnership with the Australian operator of one of the world’s largest car rental companies.Read more
The ACCC has concluded that allowing Foxtel to merge with Fox Sports and operate as a combined entity won’t diminish competition in the sports rights market.Read more
Netball Australia is the latest sport to sign a key partnership with a tertiary institution, with a three-year deal with Deakin Unversity.Read more
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