The Western Bulldogs is debt free for the first time in more than forty years after a record contribution from commercial partnerships and strong growth in membership and attendance.Read more
Surf Life Saving Australia will launch a new fundraising initiative with iconic thong brand Havaianas and is also set to launch a review of its national sponsorship strategy.Read more
> Vegemite becomes Australian Open tennis partner
> Boeing to sponsor Sydney Invictus Games
> Fairfax to boycott Gold Coast Games
> Four’N Twenty continues global marketing pushRead more
The Sydney Gay and Lesbian Mardi Gras has expanded its partnership with Google, with the internet search giant returning as a major sponsor of its SGLMG Community Parade Grants Program in 2018.Read more
Virtual reality has the potential to revolutionise sponsorship by offering fans a huge range of experiences, but sponsors and agencies should keep it simple and use the technology to solve a problem, says Octagon's Adam Hodge.Read more
The North Queensland Cowboys have signed an important multi-year deal with rapidly growing sports technology and stadium services company, Techfront.Read more
Melbourne FC is set to become the third AFL club hunting for a new co-major sponsor, with ASX-listed car dealer AHG understood to have exited its top-tier deal.Read more
Major publisher, News Corp Australia is threatening to not send journalists or to cover the Gold Coast Commonwealth Games next year after it failed to negotiate a relaxation of the restrictions on the online use of pictures and video from events.Read more
Youth focussed mobile company Boost Mobile, will become a naming rights sponsor of the Walkinshaw Andretti United Supercars team in a new deal next year.Read more
Red Energy has signed on as a major partner of Sydney's Museum of Contemporary Art in a new deal that will support the gallery's regional tours in three states and territories.Read more
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