The Brisbane Lions AFL side will sever ties with its financially-stricken major sponsor despite the company having a year left on its deal, but the club has already lined up a replacement partner.Read more
Australian rights-holders will need to bring non-traditional broadcasters such as Netflix, Amazon and social media networks to the table if they want to protect and maximise their most reliable revenue stream, says Octagon strategy boss Adam Hodge.Read more
Adelaide and Collingwood have both secured long-term deals with major brands for their women’s teams.Read more
The move by Queensland's State Revenue Office to include players' sponsor and promotional payments in the payroll tax assessments for AFL clubs, will have a major impact on professional sports, according to a leading tax expert.Read more
Tennis Australia's positioning of the Australian Open as the 'Asia-Pacific Grand Slam' has continued to reap rewards, with two major new Chinese sponsors and a bumper new broadcast deal.Read more
Cricket Australia has struck a long-term extension with Big Bash naming rights sponsor KFC and entered into an innovative new streaming alliance with women's news network Mamamia.Read more
Hawthorn has moved swiftly to secure its new chief executive, with Geelong chief commercial officer Justin Reeves appointed to the top job only two weeks after the departure of previous CEO Tracey Gaudry.Read more
Rebel Sport has tapped a third code in a whole-of-sport deal, with the retailer linking with several of Football Federation Australia's key participation and women's programs.Read more
Supercars chief James Warburton will end his tenure as Supercars CEO at the end of this season, and says he will step down with "every single metric" up since the start of his reign.Read more
Pepsi's US-based head of sports marketing, Kim McConnie, has been confirmed as Cricket Australia's new Big Bash League boss.Read more
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