Hawthorn has moved swiftly to secure its new chief executive, with Geelong chief commercial officer Justin Reeves appointed to the top job only two weeks after the departure of previous CEO Tracey Gaudry.Read more
Rebel Sport has tapped a third code in a whole-of-sport deal, with the retailer linking with several of Football Federation Australia's key participation and women's programs.Read more
Supercars chief James Warburton will end his tenure as Supercars CEO at the end of this season, and says he will step down with "every single metric" up since the start of his reign.Read more
Pepsi's US-based head of sports marketing, Kim McConnie, has been confirmed as Cricket Australia's new Big Bash League boss.Read more
Supermarket giant Woolworths will link with Netball Australia, all state associations and six Super Netball teams in a major whole-of-sport partnership.Read more
The NBL has announced three key partnerships, including a multi-year deal with Under Armour in the US brand's largest local marketing play.Read more
> Cahill under scrutiny for ambush sponsor promotion
> Mazda extends Thunder principal partnership
> Roar to be "patient" on major sponsor; gifts jersey-front to charity
> Victorian Government commits $6.7m to women's sport
> Bastion acquires US agency and makes esports playRead more
Qantas has been unveiled as the new front-of-jersey sponsor of the Cricket Australia men's team across all three formats, but questions remain about whether CA's new structure has reaped the hoped-for financial rewards.Read more
Milkmoney founder Matt Taylor and Octagon strategy boss Adam Hodge will delve into the impact of new technology on sponsorship and how VR and AR will create a new generation of activations at next month's Sponsorship News conference.Read more
Parramatta Eels chief executive Bernie Gurr says positive strides in governance and on-field performance have put the NRL side in a strong position to secure a new principal partner without lowering its $1 million-plus evaluation.Read more
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