Central Coast Mariners’ front-of-jersey sponsor, Dyldam, has extended its partnership, while Sydney FC's new CEO says the club is in the "final stretch" of securing a new principal partner.Read more
Property development firm Aqualand has signed its fourth recent major arts and cultural partnership, linking with the Australian Ballet's educational programs.Read more
In a case with wide ranging implications for professional sport, the Queensland Court of Appeal has ruled that clubs are liable for payroll tax on payments to players for appearances and use of their image as part of sponsorship deals.Read more
Citibank has ramped up its loyalty and rewards strategy for this year's Night Noodle Markets after generating a record number of transactions at last year's event, according to Citi's head of customer experience.Read more
Carlton has become the first AFL club to announce a partner for its recruitment and trade team, while Essendon has also agreed a first of its kind partnership.Read more
The Australian Sports Commission has appointed a former BHP and ANZ marketing executive to lead a new marketing and insights division as part of wider leadership changes under new CEO, Kate Palmer.Read more
Mastercard will use its new Cricket Australia partnership to create a new summer-focused sports offering giving cardholders "unique and exclusive" experiences.Read more
Supercheap Auto and Armor All have both renewed their Supercars partnerships, with the former to retain its Bathurst 1000 title rights into the next decade.Read more
The Hopman Cup has announced the addition of four new sponsors as part of its 2018 tournament launch, including luxury car-maker Jaguar.Read more
Some of Australia's biggest brands and rights-holders, including sponsorship executives and marketing leaders from Etihad Airways, the NRL and American Express, are among the first speakers confirmed for November's Sponsorship News conference.Read more
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