> Pepsi, Telstra and Swarovski join ARIA Awards
> Blues boss yet another victim of post-season AFL cull
> Co-major sponsor renews with Jets
> Walkinshaw gets US owners as teams lock in Bathurst deals
> Boral returns as dual ABL/Baseball Australia major partner
> Live performance ticket sales reach 1.43 billionRead more
Football Federation Australia has secured a major new deal with fast food giant McDonald's, which becomes the first sponsor of the A-League's pioneering referee technology.Read more
Victoria University has struck an expanded deal with the Western Bulldogs, taking over several of the club's most valuable assets until at least the end of the 2022 AFL season.Read more
Hungry Jack's has been confirmed as the new naming rights sponsor of the National Basketball League in a last-minute agreement ahead of the 2017-18 season.Read more
Health insurer NIB will drop its naming rights deal with Perth Rectangular Stadium next year after signing a principal deal with an AFL side and undertaking a wider strategic review of its sponsorship goals.Read more
Channel Ten chief executive Paul Anderson says his network's A-League broadcast deal will lift football to a new level in Australia, and has committed the network to pursuing its sports rights strategy in the lead-up to a likely acquisition by CBS.Read more
The National Basketball League has secured a major deal with La Trobe Financial and appears set to unveil Hungry Jack’s as its first principal partner in five seasons.Read more
The Commonwealth Bank has reshuffled its senior marketing ranks following the departure of sponsorship boss Stuart Tucker, who has moved to an executive role at online marketplace Hipages.Read more
Almost 60% of esports fans would consider purchasing from an official esports sponsor, according to new research from TEG Rewards , which found esports fans are more passionate and have more positive sponsor sentiment than those in many traditional sports.Read more
Compensation law specialist Brydens Lawyers has re-signed as the official membership partner of the St George Illawarra Dragons.Read more
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