Mining magnate Andrew Forrest has promised to provide much needed funding for the Australian Rugby Union through a new sponsorship deal as part of a wider collaboration with the code's peak body on a new 'Indo Pacific Rugby Championship'.Read more
Businessman Gerry Ryan has committed to financing the women's and development arms of Australia's elite cycling team, GreenEDGE, which is increasingly desperate for a new naming rights sponsor.Read more
Suncorp will become the principal partner of Queensland Ballet as part of an expanded alliance with the ballet and its iconic artistic director, Li Cunxin.Read more
Socceroos star Tim Cahill will expand his Foxtel-sponsored academy program into Australian schools for the first time, with sports and entertainment agency Gemba to leverage the initiative.Read more
Sports marketing veteran Peter Sciberras has been elevated to the top commercial role in the Australian Rugby Union following the departure of John Nicholl.Read more
Helloworld Travel has flagged further investment in sponsorship this financial year after linking with the PGA of Australia in its fourth national sporting partnership.Read more
Cricket Australia has outlined a new commercial strategy that focuses on women's sport, international deals and "sustainable partnerships" and will also aim to tap into new financial categories opened up following the restructure of its Commonwealth Bank deal.Read more
> Magellan bulks up marketing spend to $11m ahead of cricket deal > Adelaide Oval upgrade delivers economic boom > SME360 to launch global drone racing venture > Brisbane Festival opens with strong roster of sponsors > Athletics Australia promotes commercial chief to top job > Monster Energy appoints new marketing boss; signs new dealRead more
Supercars will launch what it calls a "ground-breaking" eSports competition in the lead-up to this year's Bathurst 1000 with the intention of rolling out a regular gaming league next year.Read more