Ladbrokes CMO Jason Gibsgaard says the wagering firm's state-of-the-art activations precinct at the Moonee Valley Racing Club will deliver on a host of brand objectives, including customer acquisition, retention and engagement.Read more
Sponsorship-shy Kmart will launch a new basketball community program at more than 1,500 schools as part of a new deal with the National Basketball League.Read more
A record 14 sporting organisations have been included on IBISworld's list of Australia's top 500 private companies, with the AFL again taking top honours.Read more
American Express will replace Ben & Jerry’s as the new presenting partner of Fairfax Events’ flagship national film series, Openair Cinemas.Read more
The Federal Senate's inquiry into the "Future of rugby union in Australia" sets a worrying precedent for Government interference into elite sport, says Australian Rugby Union chair Cameron Clyne.Read more
Workplace culture and sponsorship ROI are interdependent, and rights-holders that don’t understand their sponsors’ objectives will never be able to deliver maximum returns for their partners, says Hyundai's Martin Him.Read more
The NRL's Parramatta Eels and Super Netball outfit the West Coast Fever will each link with new apparel suppliers in 2018 after agreeing new deals with ISC.Read more
The Queensland Rugby Union has signed a renewed alliance with St George Bank in what is now one of rugby union's longest-running partnerships.Read more
Carlton's strong run of partnership renewals has continued, with Blues coaches' sponsor, Ontime Group, adding a further two years to its deal.Read more
Billionaire Andrew Forrest will fund a rebel "Indo-Pacific" rugby competition following the NSW Supreme Court’s decision today effectively axing the Western Force from Super Rugby.Read more
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