Priceline will seek to drive increased attendance and engagement at women's Big Bash matches as part of its expanded alliance with the Sydney Sixers, says the pharmacy giant's marketing boss.Read more
Rapidly-changing viewership habits will force sports rights-holders to deliver content in new ways but also create an opportunity to generate new revenue streams, says Nielsen Sports global chief Danny Townsend.Read more
The North Queensland Cowboys NRL outfit is set to post strong commercial growth in 2016, with shorts sponsor Trukai the latest to sign a multi-year renewal with the club.Read more
Global mining company Rio Tinto has agreed a multi-year extension of its Black Swan State Theatre Company deal, one of the longest-running partnerships in the Australian arts sector.Read more
The Supercars Championship will partner with international manufacturing brand 3M for the rest of 2017 in an expansion of the company’s existing motorsport focus.Read more
Bankwest has emerged as the front-runner to take naming rights at the new Perth Stadium as part of its new customer-focused sponsorship strategy.Read more
Hungry Jack's will rekindle its previous partnership with the West Coast Eagles after a six-year hiatus, returning as the AFL side's co-major sponsor as part of a major new brand campaign.Read more
Professional services firm Ikon has renewed its naming rights partnership with Carlton in the AFL club's third significant deal in the last week.Read more
Cricket Victoria has reported a strong financial result, adding more than $1.7 million in new sponsorship revenue in year to June, as the Big Bash continues to grow.Read more
The Brisbane Bullets NBL side has locked in the majority of its major sponsors for 2017-18, signing five new partners and renewing three more.Read more
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