Victory boosts ties with TCL
Consumer electronics company TCL has renewed and expanded its Melbourne Victory partnership to support the launch of a new range of air-conditioning products.Read more
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Lion takes gold with Gold Coast 2018 deal
Lion's XXXX Gold has maintained its recent sponsorship push, becoming the 50th official sponsor of next year's Gold Coast Commonwealth Games.Read more
Penrith Stadium to drop naming rights after Pepper departure
Penrith will revert to using the 'Panthers Stadium' moniker for its home ground from 2018, opting to take a take a hit to its sponsorship revenue to instead promote the Panthers brand.Read more
Cash sponsorship flat-lines but donations surge in cultural sector
Donations, sponsorship and fundraising revenue across Australia's major performing arts companies has reached $95.7 million, with a sharp rise in donations more than offsetting a "challenging" sponsorship market.Read more
"Aggressive" sponsorship strategy to guard against brand sameness: Boost
The new general manager of Boost Mobile has moved to restore sponsorship as a key part of the prepaid telco's strategy and flagged further investment in a new rewards program and content deals.Read more
Mariners retain Masterfoods principal partnership
The Central Coast Mariners A-League outfit has renewed ties with its biggest sponsor, Mars condiment brand, Masterfoods, for the sixth-straight season.Read more
AFL bucks "global sporting trend" to shatter all-time crowd record
The AFL has revealed that 6.7 million fans attended games in the 2017 season, with CEO Gillon McLachlan crediting "constant commitment" to affordability and match-day experience.Read more
China Southern partners with Adelaide Symphony
The Adelaide Symphony Orchestra has secured a multi-year partnership with the world's fourth-largest airline, China Southern.Read more
Lagardere in the clear over AOC governance review
The governance review aimed at modernising the “out of step” Australian Olympic Committee’s operating model will not scrutinise the AOC’s exclusive relationship with sponsorship agency, Lagardere.Read more
Art Gallery of NSW strikes major university deal
Macquarie University will become a key supporter of the Art Gallery of NSW's educational programs in one of the cultural institution's "most significant partnerships in scale and scope".Read more
